Todays notes below and emailed for future reference
Hidden features in your smartphone camera
- Quick access your camera by swiping left to avoid logging in or up from the bottom. On most Androids, you can set up a quick access by double tapping the home button. Some smartphones can even activate the phone via voice command
- Tap the screen on the subject to take the camera off full auto mode and tell the camera where to focus and make sharp in the image
- Tapping the screen also tells the camera where to calculate the balance of light and dark (exposure). Have you taken photos where the background is either too dark or too bright? Whilst the little sun icon is displayed – you can swipe up or down and on some later model Android phones swipe left and right, to activate a light slider. You now have full creative control over how light or dark you want the image to be
- An iPhone specific tip – when you long press the screen, it will lock the focus and exposure. This is handy when you have moving objects between you and the subject or taking multiple images.
- The volume minus button and the same button on your attached genuine earphones will actually take the photo
- Hold your finger on the shutter button to capture a series of photos (burst). The timer function on the iPhone automatically captures a burst of ten photos to avoid that one person having their eyes closed!
Quick smartphone specific techniques
- Clean the lens – your phone is often placed in your pocket or handbag and can get quite dirty
- Stabilise the phone by holding it in two hands. If practical, keep your elbows close to your body and use a tripod or rest your hand against something stable. Use the volume button or timer shutter release to take the photo
- Choose locations that offer flattering, even lighting, such as in the shade without a bright background. Bright overhead sun creates shadows under the eyes
- Consider what motivated you to take the photo and make sure that it is obvious in the image
- Isolate the subject from the background – this can often be achieved by alternate angles, including a low angle having the sky behind the subject
- Check the background behind your subject for any unwanted or distracting elements
- Be aware of your branding voice and be consistent
- Turn on the grid/gridlines to display the rule of thirds overlay. There are three main advantages:
- Position the main subject off-centre – ideally on one of the four intersecting points
- Assist you to capture a straight image
- If the beautiful sky is the feature. Fill two thirds of the image with the sky, by placing the horizon on the bottom horizontal line. This makes it clear to the viewer the sky is what the image is about
- For selfie photos, hold the phone slightly above and trial different angles. Closer objects appear larger. Therefore, the eyes look larger and the chin looks smaller. Consider a clip on wide angle lens
- When recording video, if you intend to watch it on a television - hold the phone horizontally
What photographs to capture
Visual content & storytelling = visual storytelling
Whenever you pick up your phone to capture a photo – think to yourself, why am I taking this image? What story am I capturing or creating?
If you are struggling to consistently generate new ideas to be creative and consistent – have a plan of four or five topics to create a library of images.
- Staff – behind the scenes images of your staff, processes, equipment is really insightful and interesting. This builds trust and connection
- Customers – show them you know who they are (demographic), what they can expect and feel when experiencing your hospitality, service or product
- Venue – restaurant, cellar door and property
- Product – customers holding glasses of wine, new menu, food styled and being enjoyed
- Events and News – weddings, live entertainment, group bookings
These images may encourage your customer to recall a great memory at either your business or another winery and imagine themselves experiencing what you have to offer.
*Images promoting the region and others in your space, collectively generates more interest.
What are others in your space sharing? What is their visual strategy?
Style guide &/or social media policy
Before you head off capturing amazing photos on your smartphone, consider your existing branding. Do you have a formal or informal style guide document or social media policy? This document ensures consistency and cohesion across all your communication.
If your tone of voice is fun and energetic, then you would stay clear of static, posed bland coloured photos. Your preference would be colourful, clear, candid, and movement.
User Generated Content (UGC)
Photos shared by your customers is trusted similar to an independent review. It is perceived as much more truthful and is easier to consume than a testimonial. Images are real and authentic.
No one has done this better than Tourism Australia, @Australia turning to crowd-sourced content promoting the hashtag #seeaustralia. They now have a following of 2.7million. People love to see their own images being featured, shared and liked.
Make your photos stand out
We live in a mobile, scrolling world, where it is harder to have our message and visuals stand out. They need to be relevant and attention grabbing. Even a video needs to have a great thumbnail/preview.
- Have a strong clear subject matter and avoid a distracting, busy background
- Have a clear purpose for the photograph – what are you trying to communicate
- Consider how you set up the photo – should the subject be in the middle or off-centre
- Make it interesting – look at alternative angles, tilt the phone for energy or add props
- Enhance the image further using mobile photo editing apps
- Include a dominant colour or something unexpected – upside down or black and white
Three key take-away points
- Make the subject/story clear to the viewer
- Check the background for distracting clutter – items sticking out of heads
- Tap and swipe your finger on the screen to adjust the brightness
Snapseed - Editing Workflow
Snapseed is my go to app to start image enhancement for every photo I create.
I typically look at a photo for obvious fixes and attempt to have a final photo in my mind before I start editing.
The following seven steps are consistent in nearly every photo I edit.
Straighten the photo and change the perspective. I avoid using either Rotate or the rotate option within Crop.
Crop the photo considering composition – selecting from an aspect ratio preset. This can change
the whole story and feel of your image.
3. TUNE IMAGE
Identify issues that need to be addressed to the whole photo (global adjustments). Start with Ambience, then go from the top at brightness and work your way down. I normally go back and may need to add a little more contrast.
TIP: Hold the before and after icon in the top right corner to see whether your progress.
Tap on details to find two options: structure and sharpening. I rarely go beyond 15 in structure, because it becomes a little grungy; then increase sharpening to what I like.
TIP: Remember to pinch and zoom to have a closer look at exactly what sharpening is occurring.
TIP: Another option to sharpen the image is the Tonal Contrast filter.
Pinch and zoom into areas that need replacing. Swipe over an object and it will replace with similar content (pixels) on either side. If it doesn’t work very well, zoom in further or try swiping from another direction.
TIP: I use another iOS and Android app named Retouch by AdvaSoft for healing and cloning.
6. HDR SCAPE
Depending on the photo I may use the HDR Scape filter and add a very small adjustment. I typically use the more subtle people preset. This provides a little pop to the photo making it more vibrant.
7. LENS BLUR
Lens blur filter is great for blurring a distracting background
TIP: I use another iOS and Android app named After Focus by Motion One for this purpose.
Apps discussed today - further details in the PDF and in your email
Don't forget about the supportive online community in our Facebook group.
Each week I run a new mobile photo theme to encourage us to practise what we learn. At the weekend, I create and post a collage of your awesome images shared during the week.
It is a great way to learn new photography techniques and apps. It is always great to see how everyone interprets the theme and comes up with creative, stunning images.